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Call me Kevin “Green Shades” Johnson. I’ve had a few nicknames, but none I’ve liked as much as “Green Shades.” The idea of walking around with cool looking, green-tint sunglasses is the image I want to project for Sacramento. Our weather is perfect for sunglasses, at least 300 days per year. And green is the color of the new Gold Rush headed to Sacramento.
It’s the Green Rush.
We want the world to rush into the Emerald Valley, just like it did in 1849. Only this time, the world will be chasing green tech and clean tech, not gold nuggets from the banks of the American River.
I have been amazed by the support since my State of the City speech Thursday (February 25, 2010) at the Hyatt Regency.
I covered a lot of ground while speaking to about 900 business and community leaders at the Metropolitan Chamber of Commerce luncheon.
But none of the topics have resonated as quickly and completely as the conversation about our upcoming Green Initiative.
The Green Initiative will be the one big new regional initiative organized by the Mayor’s office in 2010. As you know, I love nothing more than identifying an area of critical need and gathering momentum to attack it.
This year’s target is the Green Wave.
The mission is simple. The best and the brightest people in finance flock to New York. The most talented entertainers make their way to Los Angeles. Brilliant techies find a home in the Silicon Valley. If you want to play in the political big leagues, go to Washington.
We can the same for Sacramento – make our region the world’s home for all things Green.
The Green Revolution is already underway, with more than 100 local Green and Clean companies bringing innovation, research and development and jobs of all levels to Sacramento.
We must expand these efforts, using our resources such as UC Davis and Sacramento State, plus the innovative organizations already here, such as SMUD and PG&E.
Add venture capital and the fact that California’s policies and regulations are created at the State Capitol, and you have every reason to believe Sacramento is ready to become home to the new Green Gold Rush.
It starts with each of us in the region – raising our Green IQ, living sustainable lifestyles.
If you see me wearing green shades, don’t think I’m trying to look cool. And don’t think I’m looking at the world through rose-colored glasses.
Sacramento is going to make the world green with envy.
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